Critical Thinking : Car Dealership Data System
You are a sales manager for a car dealership who wants to effectively target potential customers.
Write a paper that details how you would create a data system to reach potential customers and addresses the following questions:
• What kind of data would you find helpful in populating your system?
• What sources would you find helpful in the selection process? What ethical considerations must be part of this process?
• What BI tools would you utilize to manipulate that data in order to establish trends and patterns that can help you target potential buyers?
Your paper should be two pages in length (excluding cover and reference pages), examples and research.