This essay is based on my presentation that I did last week. What I need you to do is:
1) Make this essay looks more professional which include, changing the word, grammar, sentence structure, adding references to make it credible, etc. Whatever you can do to make this essay looks wayyy better.
2) Please paraphrase the sentences that I underlined because I took it from somewhere.First part (I have a graph for this part)
This graph is based on our survey. Target has the highest in terms of quality and price. Costco is the middle one and Walmart is the lowest one in terms of quality and price.
We proposed that Target increase their service not their product as we believe that their product is already high quality because we don't want people to perceive Target as a "luxury" store instead of a discount retailer. There are couple of things to increase the service. First, you need to make your employees happy, this include by improving the working conditions such as raising their wages, benefits, reducing long hours shift. Second we need to give them training, third, we need to hear their opinion and feedback so that they don't feel as if they are unimportant in the company. All of these are very important because satisfied employees make satisfied customers. Your employees are your frontlines. They are the public face of your business because they are the one who deal directly to customers. And lastly, we will hire more in stores employees because we want to be the one who find customers if they are having trouble, not the customers who find us.
Second part
Target Corporation current target market is Middle to high income consumers, baby boomers, and homegoods and stylish apparel consumers..
Additional to the current target market, we proposed: Consumers who are conscious of discount store, millennials and grocery consumers as target's target market. Consumers who are conscious of discount store because some people feel embarrassed to go to a "dollar" store and Target is doing a great job of becoming a upper/high end discount retailer. Second target market is millennials. There are various reasons why millennials are our target market. One reason is because millennials are both influencers and trendsetters. Seven out of ten millennials believe that they are obligated to share their feedback with brands whether it was a good or bad experience they had encountered. Which means if they have a good experience with us, this can be a powerful and free advertising for Target because people trust word-of-mouth more than they trust advertising.
Another reason is because it is relatively easy to reach them. Given that the millennials are usually technologically savvy, Target Corp. can reach them simply by having a high social media presence because roughly about 62% of the millennials, visit their social networks on a daily basis (forbes, 2015)
Lastly, millennials have a high buying power. In accordance to recent research, it has been established that a millennial's buying power in America stands at around $200 billion (Forbes, 2015). In a nutshell, consumer-buying power is the term used in reference to the customer's capacity to purchase specific quantities of either goods or services. Millennials not only have a high buying power, but they are ready to spend their money. This factor is also enhanced because of the growing economy in America. As the economy grows, people are more willing to spend on convenience items.
And lastly, we would like grocery consumers as target market. Target did have a grocery section on their stores however they are not eyeing specifically for grocery consumers. People shop at Target not because of the grocery, but it is mainly because of the household stuff. Target is not considered a weekly shopping spot. Why we want to target them? Because most people go on grocery once a week or more and every time they buy what they need at the stores, the store can tempt them with unplanned impulse purchases.