Problem
Instructions:
Using your understanding of letter structure and content, construct an indirect letter to effectively respond to the situation below. Submissions will be marked for structure, content, business writing principles, and grammar and sentence structure.
Situation:
In an aggressive expansion effort, Jamba Juice became a good customer of your software company. You have enjoyed the business it brought, and you are also quite fond of its products-especially Banana Berry and Mega Mango smoothies. Jamba Inc. is in the midst of expanding its menu with the goal of becoming the Starbucks of the smoothie. One goal of Jamba is to boost the frequency of customer visits by offering some products that are more filling. Then it could attract hungry customers as well as thirsty ones. It was experimenting with adding grains such as oatmeal or nuts such as almonds so that a smoothie packs more substance and could substitute for a meal.
You receive a letter from Joe Wong, your business friend and contact at Jamba Juice. He asks you to do him and Jamba Juice a favor. He wants to set up a juice-tasting bar in your company cafeteria to test his new experimental drinks. All the drinks would be free, of course, but employees would have to fill out forms to evaluate each recipe. The details could be worked out later.
You definitely support healthy snacks, but you think this idea is terrible. First of all, your company doesn't even have a cafeteria. It has a small lunchroom, employees bring their own food, and some employees may have allergies. Second, you would be embarrassed to ask your boss to do this favor for Jamba Juice, despite the business it has brought your company.
Task:
Write a letter (make up your company name and address) that retains good customer relations with Jamba Juice but refuses this request. Address your message to Joe Wong, Vice President, Product Development, Jamba Inc., 4382 Congress Avenue, Edmonton, AB, P2J 6K9.