Problem: Identifying Audiences
Now for some practical applications of what you've read. In Exercise 2.3 in your text (page 48), look at items 1 and 2 and identify which audiences are present (Note: Not all audiences may be in each scenario):
o gatekeeper;
o primary;
o secondary;
o auxiliary; and
o Watchdog.
Explain your reasoning.
Identifying Audiences
In each of the following situations, label the audiences as gate-keeper, primary, secondary, auxiliary, or watchdog audiences (all audiences may not be in each scenario) and explain your reasoning
• Kent, Carol, and Jose are planning to start a website design business. However, before they can get started, they need money. They have developed a business plan and are getting ready to seek funds from financial institutions for starting their small business."
• Barbara's boss asked her to write a direct-mail letter to potential customers about the advantages of becoming a preferred member of their agency's travel club. The letter will go to all customers of the agency who are more than 65 years old.
• Paul works for the mayor's office in a big city. As part of a citywide cost-cutting measure, a blue-ribbon panel has recommended requiring employees who work more than 40 hours in a week to take compensatory time off rather than" being paid overtime."
The response must include a reference list. Using one-inch margins, double-space, Times New Roman 12 pnt font and APA style of writing and citations.