Problem:
A pet store has recently renovated in order to have more space to stock a wider selection of products. They'd like to add another brand of dog food to their available offerings. They want the new brand to be a premium brand and are shooting for a price point of $80 for a 30lb bag of dry kibble. They want to stock at least 4 different flavors, and at least one should be flavor not offered by any other brand they sell. Finally, they want the brand to be one that at least 10% of there existing customers are aware of and would consider trying. Given this information, write a decision rule the pet store's buyer could use to choose a brand of dog food to sell.