Write a critically reflective essay (1000 words) concerning your learning journey in the discipline of International Marketing.
The stimulus is case study 5 in your text (pp. 580-584).
The questions accompanying the case must not form part of your response as these are the focus of case preparation and discussion.
Consult the extended detail concerning the reflective essay in the assessment & submission topic area.
Essay Topic - "International Marketing is like trying to do business in a quake zone"
Assessment Criteria
1. Essay structure.
2. Use of theory, concepts, and models specific to International Marketing.
3. Critical reflection of learning experiences.
4. Use of "Trying to do business in a quake zone" analogy.
5. Mechanics, writing style, references.
6. Referencing style APA style.
Attachment:- Assignment Files.rar