Contagious: Why things Catch On by Jonah Berger, Simon and Schuster, 2013 Book Review
Format:
Two page
Single Space
10 Points Font
APA bibliography citation as the title of the essay
Content:
Central Theme-indentify author's main lesson/argument- what is the author trying to teach us.
Critical Analysis-evaluate the lesson/argument-strengths/weakness- considering pointing to a frame of reference in your own life.
Main Takeaway-so what and now what? How do we best apply the knowledge from this book?