Assignment: IO Technologies
"IO Technologies" builds data-driven processes for CEOs, top managers, managers, ordinary employees in companies in the USA, Europe and the CIS. Our clients include Epicenter, DTEK, Technodom Kazakhstan, HeadHunter, BRAIN Computers, MOYO UA, Prom UA, Star Light Media and many others.
Imagine, today is your first day at IO Technologies as a content marketing manager. The company plans to use content marketing as one of the lead generation channels. You are one of the first guys in the content marketing team.
Task 1
Create a draft for content marketing calendar. The schedule should include:
• Date of publications
• Channel for publication (blog, youtube, community, etc)
• Content format (blog post, video, etc)
• Headline. Should be actual for the target audience and help IO with lead generation
• Distribution. How do you plan to promote and distribute this content?
Task 2
Write a copy for 1 blog post to be published in the company's blog. Please explain why you selected this topic, which keywords did you use and why.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.