Write a 750- to 1,050-word paper using the AIM, characteristics of persuasion, and research principles covered in the learning activities to complete your assignment. Your immediate manager at work has just asked you to challenge the employees that report to you to earn a bachelor's degree to meet the demands of their current jobs. Using the principles learned in class, write a communication to the group that reports to you using; AIM, characteristics of persuasion, and research using both primary and secondary data.
Format your paper consistent with APA guidelines.
Include two cited references that support your persuasive communication.