Write a 600 word analysis. Please watch the "Brick by Brick: Inside Lego" video. (A link the the video is provided below). Once you have watched the video, please explain how Lego engineered its turn-around by becoming both more product focused and customer-oriented. What were the key insights that helped Lego improve its fortunes?
Video Link:
https://www.bloomberg.com/news/videos/b/4a56e664-4427-49fc-82fb-2d5e4a6f4502