Topic: Segmentation and Positioning
Resources: University Library, Internet, Textbook
Write a 1,000-to 1,500-word, double-spaced APA formatted paper
using one local retailer of your choice and focusing on the following questions:
- What are the retailer's current segmentation efforts and how could they be improved?
- What demographic measures are most important to the retailer?
- What are key elements of the retailer's positioning, and how can it be improved?
- Format your paper consistent with APA guidelines.