ABC is a single business organization with a functional structure. It is the end of 2017.
ABCs strategic goals and objectives:
Strategic goal: maximize stockholder wealth over the long term.
Strategic objective: increase total revenues by 10% in 2018.
ABC company revenues for 2015
Product x: $50 per unit times 1000 units sold=50,000
Product y: $100 per unit times 1000 units sold= $100,000
Total sales: $150,000
Other important information
Product x market share: 10%
Product X demand characteristics: inelastic demand
Product Y market share 10%
Product Y demand characteristics: elastic demand
Write 2 marketing short-term objectives and 2 pricing tactics for both product X and product Y that is consistent with the information above.