Discussion Board
Loss Leaders and Pricing
Back-to-school sales are a great example of retail outlets enticing shoppers with offers of products sold at a loss, with hopes that consumers will buy other goods with stronger margins.
MAIN DISCUSSION POST: Due by Sunday
Share a situation in which you were compelled to shop at a store based on a deal that was advertised. Include a response to the following:
• Would you have gone to the store if the deal was not offered?
• Did you buy other sale or nonsale items at the store? Analyze your behavior.
• How do the pricing strategies offered at that store affect the contribution margin?
This post should be 3 paragraphs in length (300 words). Because you are doing research, be sure to cite and reference the source(s) in APA format.