Question: Would you encourage customers to complain if you owned a retail store? Choose the answer that is closest to your view. Question options: It is never a good idea to encourage customers to complain, particularly when there are customers and potential customers in your store Today, it's quite common for customers to have unrealistic expectations from retailers and to want to complain about everything. The retailer can't listen to all the complaints a customer could have nor should a retailer encourage customers to raise every possible area of dissatisfaction Research shows that customers who complain are more likely to become loyal to the business once their issues are addressed. Customers who never complain often have festering issues that remained unresolved Why on earth would you encourage customers to complain? The whole idea of Relationship Marketing is to create and keep satisfied customers, not complainers Customers who complain to the retailer are also more likely to complain to other customers. As a result, one customer has the potential to negatively affect many others