Problem
Article: Encyclopedia Britannica's President on Killing Off a 244-Year-Old Product By Jorge Cauz.
Based on the case factsand additional research, answer the questions below:
a) Would you consider Encyclopedia Britannica's decision to discontinue printing hardbound volumes an innovative choice? Why or why not?
b) What were the disruptors that made the company arriveat this decision? Research if necessary.
c) Do you think people will still use Encyclopedia Britannica even if it is not hardbound anymore? Provide points that prove people would prefer Encyclopedia Britannica over Wikipedia and other websites or the other way around.