Would vegan offerings dilute our brand, Marketing Management

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Would vegan offerings dilute our brand

Assignment task:

Case Study: Would Vegan Offerings Dilute Our Brand? By Lena G. Goldberg and Michael S. Kaufman

Question: If Protein Power Plates were to get funding from a conservative group of Texan investors who own cattle ranches, how many that change their decision on V-Burger? Why?

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Marketing Management: Would vegan offerings dilute our brand

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Marketing Management: Would vegan offerings dilute our brand

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