Several years ago the University of Hawai'i decided to make some significant increases in the prices it charges for tickets to its football game. UH announced that season ticket holders would be charged a "premium" of $35 to $200 per season, depending upon the seat location, for their tickets in addition to the regular price stated on the ticket. The average ticket price for a season ticket holder had been about $20 per seat, per game. UH believed these new prices would eliminate the $1.0+ million deficit it currently has in its intercollegiate athletics programs. (It didn't.) Under what precise economic circumstances, e.g., concerning price elasticity, would UH actually have been able to reduce the size of its intercollegiate athletic financial deficit?