Assignment task:
YouTube Video: 37 McDonald's Foods You Probably Haven't Tried
1. McDonald's is a strong global brand, does their variety of food throughout the world help to strengthen or weaken their positioning and brand image?
2. From a cost and logistics perspective, would McDonald's prefer a standardized or localized menu worldwide?
3. What risks are inherent in McDonald's trying to compete in local markets against local "experts"? (For example, a Mexican menu item in Mexico?)
4. Is this approach (of localized menu items) likely to deliver more or less innovation across all McDonald's operations (worldwide)?
5. Considering these above questions, plus your other thoughts, list the advantages and disadvantages of this menu adaption strategy to McDonald's.
6. And an easy question to finish with is what other product/menu ideas do you think McDonald's could introduce?
For the McDonald's Assignment:
Watch the youtube video and reading assignments for that week, and give me a freelance synopsis of the material as it pertains to McDonald's. Your thoughts are not right or wrong, just a well-thought-out critical thinking one-two paragraph paper of your summary or thoughts of materials and course-specific as it pertains to McDonald's. It should be a fun and short assignment. Take the video and course material/readings for week 6 to complete your thoughts and summary about Mcdonald's. Is the project brief and sweet?