Word-of-mouth communication
Word-of-mouth communication:Discuss whether “Word-of-mouth communication is the most powerful force for change but the least accessible”? What do we know about patterns of word-of- mouth that help us to use it? What do we need to know still?
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Discuss whether “Word-of-mouth communication is the most powerful force for change but the least accessible”? What do we know about patterns of word-of- mouth that help us to use it? What do we need to know still?
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