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Word-of-mouth book sales consider a publisher who earns a

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Word-of-Mouth Book Sales. Consider a publisher who earns a profit of $2 per book sold. An advertisement that costs 340,000 would sell 120,000 books directly. To make the advertisement worthwhile, how many of the original buyers must each persuade just one other person to buy the book?

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Mathematics: Word-of-mouth book sales consider a publisher who earns a

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