Problem:
Our group has decided to market and develop a new restaurant. The name of the restaurant would be called Pacific Rim. It would highlight many different cultures food that is centered on the Great Barrier Reef's island culture. The location of the first restaurant is an up and coming locations in Colleyville, TX at the intersection of Hwy 121 and Glade Rd. The locations is located near busy shops like Target, Lowe's, and Hobby Lobby. The population is a minimum of 250,000 in a ten mile radius and is a part the Dallas-Fort Worth metroplex. The targeted market is for the foodies that are looking for the next food revolution. We will bring high quality food with wonderful new flavors with the best quality of service.
Objectives and goals:
1) To be profitable within 12 months of opening.
2) Within 5 years, be at $6 million a year in sales
3) Within 10 years, have franchise locations located in major cities such as Los Angeles, New York, Miami, Chicago, Boston, and Houston.
4) Become the highest rated restaurant in the cities we are located by the end of year two.
5) Implement a customer feed back tool to improve on the quality of service and the customer's willingness to recommend our restaurant.