1. Within a given distribution channel, the following information is available concerning trade margins and costs. A wholesaler has a unit selling price of $243 and a unit cost of $115. The retailer requires a 30% markup on selling price. The manufacturer has unit variable costs of $58. Calculate the manufacturer's dollar margin per unit. Round your answer to the nearest dollar.
2. Within a given distribution channel, the following information is available concerning trade margins and costs. A wholesaler has a unit selling price of $230 and a unit cost of $150. The retailer requires a 34% markup on selling price. The manufacturer has unit variable costs of $37. Calculate the wholesaler percent markup on cost. Report your answer as a percentage and round to the nearest percent.
3. Within a given distribution channel, the following information is available concerning trade margins and costs. A wholesaler has a unit selling price of $59 and a unit cost of $32. The retailer requires a 35% markup on cost. The manufacturer has unit variable costs of $12. Calculate the retailer selling price. Round your answer to the nearest dollar.