Problem:
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Donna, your CEO, wants you to present your analysis and your draft of a winning strategy to the Executive Committee Meeting (ECM). As an IS-savvy executive, you have debated upon the scenario and come to certain conclusions. This is your first big meeting since you joined, and you want to make an indelible impression. Make a convincing and winning presentation on the "scope for improvement" (broad technology) areas, specifically concerning FYC's retailing business. Also write a memo to the ECM to circulate to the committee members during the meeting, explaining the major organizational structure change and why you propose it.