Will you focus on megaphone magnet or monitor


Discussion Post

Imagine the company you chose to focus on is launching new social communities, either for a new product/service, or starting a brand presence from scratch.

• Summarize the areas you will focus on to create your identity on social media

• Will you focus on Megaphone, Magnet or Monitor?

• How will you foster "Brand Fans" - Provide specific examples relating to the five characteristics of Brand Fans from our reading

• Explain how you may use Contests, UGC and real-time marketing to foster?

The response should include a reference list. Using double-space, Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.

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Marketing Management: Will you focus on megaphone magnet or monitor
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