Discussion Post
Imagine the company you chose to focus on is launching new social communities, either for a new product/service, or starting a brand presence from scratch.
• Summarize the areas you will focus on to create your identity on social media
• Will you focus on Megaphone, Magnet or Monitor?
• How will you foster "Brand Fans" - Provide specific examples relating to the five characteristics of Brand Fans from our reading
• Explain how you may use Contests, UGC and real-time marketing to foster?
The response should include a reference list. Using double-space, Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.