Will social-media induce businesses to change
Problem: Will social media on the Internet really induce businesses to change in fundamental ways? If so, how? If not, why not?
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Problem 1: Summarize Sandvik's e-business strategy as described in the article. Problem 2: Suggest why the proportion of online purchases varies in the different countries in which Sandvik trades.
Do you think a single person with specific e-business responsibility should be required for every medium-to-large business? Why or why not?
The managers of your company are deciding whether to develop a brand new product not yet seen in the marketplace or a version of a competitor's product that has already been launched into the marketplace.
When you order something from ComicStands.com, it asks for personal information such as name, mailing address, and phone number. It is not clear whether or not they intend to sell this information to a third party for telemarketing or other purpos
List and describe what you consider to be the key elements of a marketing plan. Does a firm need to worry about developing a written plan?
Prepare a list of important security issues in ecommerce and prioritize them (at least 5 items) and justify your answer. Examples are: Physical security, Encryption, etc.
PowerPoint gives users the ability to emphasize the points on a list with either numbers or bullets. Is it best to use bullets or numbers when presenting a list on a PowerPoint slide. Give a specific example where each would be more appropriate an
Consider the seven-step process to assess market opportunity. Analyze the steps of the branding process with a well-known e-commerce site.
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