Assignment task: In the Apple memo, suggest annual targets for years one, two, and three (total 3 years) for the below-industry average ratio to catch up with or surpass industry averages. Explain why your recommendations should be effective.
Please provide a rationale for each of the ratios by why the three years explanations are reasonable for the company to achieve. Please use the following below-industry-average ratios to explain.
Apple, Inc. Industry Average
Profit Margin 20.91 25.70