Discussion Post: Point Of Purchase
Visit any major retailer and take a picture of one point-of-purchase display you feel is effective at promoting a product and influencing a purchasing decision. Upload the picture (cut and paste into your reply) and give your opinion on why the manufacturer may have chosen to use a point-of-purchase display for that product and explain why you think the display was effective at influencing a purchase.
Your initial reply must have a minimum of 150 words and both peer comments must have a minimum of 50 words. I expect your initial reply and peer comments to be thorough with references to the concepts in the chapter.
The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.