Why you should not start scaling the lead source immediately, Accounting Basics

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Why you should not start scaling the lead source immediately

Problem

Assuming that you can request only local leads from the marketing lead vendor (at the same $10 cost per lead), show thatfocusing on this lead category produces a positive value of a lead. Explain why you should not start scaling this lead source immediately.

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Accounting Basics: Why you should not start scaling the lead source immediately

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