Why would you be in that category on the bell-curve, Marketing Management

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Why would you be in that category on the bell-curve

Problem

Think of a product; either goods or services, that you cannot live without. How has its branding made it an integral part of your life? What would you expect would be the next "newest" product offered from that company and where would you be within the bell-curve of the diffusion of innovation? Why would you be in that category on the bell-curve?

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