Assignment task:
Based on the fact that 9 out of 10 people in the world breathe polluted air (according to the World Health Organization), a company developed a home air purifier that filters particles, indicates what is generating the most inside pollution, and serves as a fan or a heater depending on the season. Research done by the company showed that most pollution inside a home is produced by cooking, something most people do every day since everyone needs to eat to live. GPS Marketers used the research to show how the air purifier would keep a family with small children safer and healthier. Why would this marketing approach be effective? A. The research used to back up the marketing campaign is useful because the marketers could make the advertisements more science-based. B. Effective marketing uses a variety of methods to reach its target audience, and focusing on families is always a good way to connect with most consumers. C. Connecting the benefit of healthier air to children evokes an emotional reaction and allows consumers to understand how the product can make their families' lives better. D. Having the research would allow the marketers to answer any questions that might arise should