Assignment: Ethics, Social, and Legal Boundaries
Resource: Ethics, Social and Legal Boundaries Grading Guide
Prepare a 10 to 12 slide presentation, with speaker notes, using the resources on Reebok (Chapter 14) from the clow/baack blog.
Answer the following questions:
A. Examine Reebok's website. Access Reebok's YouTube channel and hockey channel. Why do you think Reebok has two different channels? How well are the two channels integrated with the website? Provide specifics.
B. Watch the Shaq Attaq ad: Do you think it perpetuates stereotypes in advertising or is it good target marketing? Justify your answer.
C. Watch Race the City ad: What is your evaluation of the ad?
D. Watch the Skyscape Forever ad: Is it too sexual? Why or why not?
E. What are your thoughts about the video with Miranda Kerr unveiling the Skyscape Forever shoes?
F. Examine the three Facebook pages. What similarities and differences do you see? Why would Reebok have three different pages?
G. Examine Reebok's two Instagram pages? What similarities and differences do you see? Why would Reebok have two different Instagram pages?
Format your assignment according to the give formatting requirements:
• The answer must be using Times New Roman font (size 12), double spaced, typed, with one-inch margins on all sides.
• The response also includes a cover page containing the student's name, the title of the assignment, the course title, and the date. The cover page is not included in the required page length.
• Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.