Problem
The South African firm De Beers was responsible for the well-known ad line "A Diamond Is Forever." Notably, the firm's advertisements never mentioned the De Beers brand name. Why would only a near-monopolist such as De Beers omit its name?
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.