Problem
I. Snickers' "You're not you when you're hungry" campaign helped grow its market share. This slogan became viral after it was used in a 2010 Superbowl commercial. However, the same product existed before and after the ad ran. What made Snickers more appealing to consumers?
II. Some companies prefer push strategies and other companies prefer pull strategies. Why would companies have a preference? Wouldn't companies want to use both strategies to push and pull their products through the channels?
III. Do you think market research should be performed on children? Give the reasons for your answer. State your opinion from both a consumer's and a marketer's perspective.
IV. Marketers have been criticized for donating products and services to educational institutions in exchange for free promotion. Is this a fair exchange, in your opinion, or should corporations be prohibited from attempting to influence youngsters in school?