Why would an organization forgo lifetime value of a customer, Marketing Management

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Why would an organization forgo lifetime value of a customer

Assignment:

MARKETING:

Have you ever had a bad customer experience similar to the story told at the start of the video? Why would an organization forgo the lifetime value of a customer for something so trivial?

Finally, take a crack at Martha Roger question: If customers are the most unique, nonreplicable, measurably valuable asset we have¦ Who is managing that asset for your company?

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Marketing Management: Why would an organization forgo lifetime value of a customer

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Marketing Management: Why would an organization forgo lifetime value of a customer

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