Part A 1. How will social media and consumer- generated content change the way marketers operate ? Explain
2. Why would an e-marketer want to create or nurture a website for building a community?
3. Discuss several important social media metrics that support brand awareness and health social engagement action and innovation.
Part B: If you were to write blog about your experience at the college you attend to help high school students understand what college is like which metrics would you uses to measure the blog's success and why?