Problem
1. Why would a marketer consider saying negative things about his or her product? When is this strategy feasible? Can you find examples of it?
2. Create a list of celebrities who match up with products in your country. What are the elements of the celebrities and products that make for a ‘good match'? Why? Which celebrities have a global or European-wide appeal, and why?
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.