Why would a marketer consider expanding to overseas markets, Finance Basics

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Why would a marketer consider expanding to overseas markets

Rather than trying to appeal to everyone, firms best utilize their resources by:

1. identifying the potential markets for entry.
2. expanding selectively over time to those markets deemed attractive.
why would a marketer consider expanding to overseas markets selectively to achieve his/her marketing objectives. explain with reasoning.

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Finance Basics: Why would a marketer consider expanding to overseas markets

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