Why would a company choose to follow rather than lead, Operation Management

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Why would a company choose to follow rather than lead

1. Why would a company choose to follow rather than lead technological innovations? Is the potential advantage of technological leadership greater when innovations are occurring rapidly, or is it better in this case to follow?

2. If you were in the grocery business, whom would you benchmark for technological innovations? Would the companies be inside or outside your industry? Why?

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Operation Management: Why would a company choose to follow rather than lead

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