Assignment: The Greater Global Good
What's Your Class?
Social class is a status hierarchy categorized by esteem or prestige acquired from economic success and accumulation of wealth. The four common social classes are upper, middle, working, and lower class. Consider the effects of social class, family structure, cultural background, group identification, and other social factors on your consumer behavior.
Document your demographic and psychographic profile. Use the City Data site to explore how your profile matches up with your social class. Click on the Zip Code Finder, and enter your zip code. Examine the population segments, and analyze your fit. Name the segment that fits your profile and social class. Note that there are 3 categories on the left-hand side, and you can browse through all 3 in trying to find the most appropriate profile.
Write a document of 500-600 words detailing your demographic and psychographic profile and your social class. Click here to see an example profile.
Be sure to include the following:
• Give your profile a name. This can be either one that you make up or one of the descriptor ideas from the site.
• Add a conclusion that explains why your profile is important to marketing professionals, brands, and companies.
• Were you surprised by your research and findings?
Reference
Claritas. (2017). MyBestSegments: Where can I find my best customers?
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.