Assignment:
Write a 2 page single-spaced memo about the case provided (intro, body and conclusion) and answer the following questions as the conclusion.
- Why was the carbonated soft drink industry (specifically the concentrate producers) so highly profitable throughout the 20th century? How has the industry changed in the past two decades?
Readings:
Cola Wars Continue: Coke and Pepsi in 2010
By David B.Yoffie, Renee Kim
Attachment:- Memo.rar