Assignment task:
Buying a car is a big decision in most people's lives. A car dealership hired GPS Marketers to help them deal with a challenge they faced-not being able to sell cars even though there were plenty of customers coming in to look. GPS's market research showed the company that customers felt they were not receiving enough information from salespeople to make an informed decision about such a large purchase. The company quickly remedied the deficiency with employee training and had GPS develop resources to better inform their customers about the cars they sell. Sales improved. Why was maximizing the life currency of information good for the car dealership's business? Helping customers be informed gave the salespeople a better sense of purpose. Adequately informing customers helped them to confidently complete their purchase journey. Understanding customers' needs helped the company see how they could charge more. Providing information to customers helped employees stay on top of industry trends.