Case One:
1. What other banks are performing in the same space and how are they approaching the task of building brand equity?
2. How would you describe the business' ability to launch new products under the HSBC Brand compared to other players in the market? Do you think they would have a better chance of success under the Brand Adoption model than a lesser brand? Explain why?
3. Employee branding is mentioned in the article. What is the importance of internal branding and establishing equity in an organisation? Do marketers have a responsibility to build their brands inside the organisation as much as outside the business? Why is this important?
Case Two:
1. Why was it important for Levi's to address the brand perception issue of 'Becoming my Dad's brand'?
2. What commercial implications may arise if the brand (or any brand) becomes dated?
3. How did the brand activity and marketing drive broader organisational change and why is this important?
4. What was the importance of the 501 halo to the broader brand strategy? What other examples of other brands can you reference where this occurs?
Case Three:
1. What were the key oversights by the brand team at Kraft when launching i-Snack 2.0 and why does this matter?
2. As a potential brand manager in the future how can you avoid these same mistakes?
3. (Regardless of actual events that have happened since the case was written) What recommendations would you make for what the brand team should do next with Vegemite given the market response to the launch of i-Snack 2.0?