Why was dove dormant for so long, Marketing Management

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Why was dove dormant for so long

Discussion Post: Dove Brand

Read the case about "Dove: leveraging a brand asset", Discuss the following questions:

• Why was Dove dormant for so long?

• How does Dove brand image as well as product lines change over time? Be specific.

• What's the role of P&G Olay in building Dove's brand equity into a $4 billion success?

The response should include a reference list. Using double-space, Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.

Attachment:- Dove-Case.rar

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