Bowie and Lenway, “Case Study: H.B. Fuller in Honduras: Street Children and Substance Abuse” (pp. 21-33)
1. Why was calling the children who became addicted to inhaling glue “Resistoleros” so potentially damaging to H.B. Fuller?
2. What was the initial response of Kativo’s adverstising agency, Calderon Publicidad, to the newspaper articles calling the addicted children Resistoleros?
3. Social activists proposed adding oil of mustard to Resistol as a solution to the glue sniffing problem. Why did H.B. Fuller decide not to go with that solution?
4. What was the solution to the glue sniffing problem that H.B. Fuller opted for instead?
5. Identify all of the stakeholders in this case.