Why there exist global brands which are popular around world
Problem: Explain why there exist global brands which are popular around the world. Develop five different ways of a successful global brand and share your rationale.
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Why Ecuador? (Ecuador is the country where the highest quality cocoa is found) Why are these two factors important when expanding into Ecuador, and why?
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Is the Company's campaign as comprehensive and as integrated as those described in the opening vignette? Why or why not?
Paris Baguette Bakery Company is a French-inspired bakery that offers freshly baked cakes. Give your opinion on building distribution channels for this product.
Explain why there exist global brands which are popular around the world. Develop five different ways of a successful global brand and share your rationale.
Explain one advertisement you gathered and discuss whether or not it meets the "consistency challenge" with respect to its communication objective(s),
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Choose a communication model and explain how this can be used in marketing. What are the effects of our culture in the Philippines on marketing communication?
Why would an organization want to integrate its databases? What are the business benefits of a data-driven website?
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