Discussion: New Markets - International Business Strategy And Operations
Find several examples of companies expanding into new markets. Choose use publications like The Wall Street Journal or Bloomberg Businessweek as sources. Discuss why the companies involved chose the form of market entry involved. In your response analyze the trade-offs involved with the various forms of market entry.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.