Why that forecasting method is best suited to the scenario


Discussion Post

Through the entitled "Highline Financial Services, Ltd." in Chapter 3 of your textbook. Examine the historical trends this company has experienced for the three products (A, B, C) discussed over the 2 years shown. Address the following requirements:

a) Prepare demand forecasts for the next four quarters for all three products, describe the forecasting method you chose and explain why that forecasting method is best suited to the scenario.

b) Explain why you did, or did not, choose the same forecasting method for each product.

c) What are the benefits of using a formalized approach to forecasting these products?

The response must include a reference list. Using one-inch margins, double-space, Times New Roman 12 pnt font and APA style of writing and citations.

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Marketing Management: Why that forecasting method is best suited to the scenario
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