Discussion Post: Marketing and Researching
• Explain why sugging and frugging are bad for marketing researchers.
• What are marketing, marketing concept, marketing strategy, and marketing research? Explain the role of marketing research in the process of marketing management, marketing concept and marketing strategy.
• Describe two examples of the types of studies in each of the four classes of marketing research studies provided in the first chapter of our textbook. Use the CSU Online Library to find more information.
• What is the advantage in a firm having its own formal marketing research department? Explain three different ways such a department may be internally organized.
• What are four challenges to the marketing research industry?
Book reference: Burns, A. C., & Bush, R. F. (2012). Basic marketing research (3rd ed.). Prentice Hall.
The response should include a reference list. Using double-space, Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.