Problem: During your meeting with a potential client the subject of marketing costs and who should pay is being discussed. They believe you and your agency should pay for all marketing for their property out of the commission fees they will pay you upon a sale.
Write down your response to this request. Consider each of the following:
- ethics, regulations and legislation
- commission fees for service vs marketing fees paid to external providers
- the intent, purpose and relationship between marketing and the property owner's sale result.