Assignment task: Cola Wars Continue: Coke and Pepsi in 2006
Case Questions:
Q1. Why has the soft drink concentrate business historically been so profitable?
Q2. Using the "Five Forces" model as a framework, compare the concentrate business to the bottling business.
Q3: Who has been winning the Cola wars and why?
Q4: Which firm is in the best position to capitalize on current trends in the industry?
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